Creative Brand Managers: Laci Cooper, Jess Garcia, Juliet Margulies, Morgan Pence, and Maddy Sinkovic
Designers: Morgan Pence & Maddy Sinkovic
Tools: Figma, Adobe Creative Suite
Overview
SIP is a mobile application striving to make the world of wine accessible to everyone. Gone are the days of wasting money on wine you struggle to finish. Sip uses your own preferences to guide you toward the right blend, perfect for any occasion. All you have to do is scan the label and the rest is history.
Sip offers community, expert reviews, and personalized recommendations for young, new wine drinkers.
Problem
OpenAI. (2025). AI-generated image created using DALL·E.
Young wine consumers currently feel overwhelmed when shopping for wine, due to the vast array of options and lack of information available. Our solution is a mobile application that quickly informs shoppers about wines prior to purchasing with the goal of educating young wine fans while building a community around wine drinking and appreciation.
Our Goal: Help people find wine they will like before having to buy it
Research
Ideation
Creating a user path
Heat map sketches
Storyboarding
After Action Review
What did we expect to happen
What actually happened
Why did it happen (versus expectations)
What will we do next for better outcomes (or to repeat our successes)
Precedent research
Vivino: Most popular wine app on the market. Gives ratings, notes, and pairings for wines. Able to purchase wines directly from app/web. Lots of options to sort/filter wines
Delectable: Bottle scan feature to tell you more about that specific wine, get information from wine experts. Social component: can follow what others are drinking. Shopping component: wines can be delivered to your door from app
Untappd: Similar to our goals but with beer. Journal for beers tried, unlock badges with new beers. Brewery Exploration featureSocial feature: can make friends and track their beers
User Interview Questions:
Before testing:
How old are you?
How much do you know about wine on a scale of 1-10?
How often do you drink wine?
Do you like wine, why or why not?
Does finding the right wine for you ever feel intimidating?
How do you select a bottle of wine when you have to?
What about the wine world feels hard to learn about?
During: we are going to walk through three experiences: making a profile, scanning a barcode, writing a review
Login profile: How did you feel setting up your profile? What other aspects do you think would help us get to know your preferences?
Scanning a bottle: How easy was it to navigate to the scanner?
Information: What information sticks out to you that you're interested in?
Writing a review: what do you think about this page?
After:
Having used this platform, would you use this when shopping for wine?
Does wine still seem intimidating?
Are you more likely to try wine with an app like this?
SIP BRANDING
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SIP BRANDING ⋆
The Sip brand is an authentically fresh, modern take on how to shop wine efficiently & confidently in the 21st century.
Brand Audience
Curious Beginners
Casual Enthusiasts
Social presence
Social Connectors
